Generally, toys and games are devices and items to play with. These games and toys are mainly produced for kids. Many toy items, such as dolls for example, are almost as old as mankind. Toys and games are for pleasure moments, for example dolls, stuffed animals or toy cars, for entertainment such as activity games, or for educational purposes such as puzzles or strategy games. The materials for games and toys are manifold: there are wooden toys and games, porcelain dolls, plastic toys and games for children, for example game boards, as well as items made of cloth such as the good, old teddy bear. The toys and games industry is also influenced very much by the internet and the online gaming community. For chess, there is chess software for any personal computer at home available and websites offer gaming portals.

According to Greek mythology, the gods invented the game. Hermes, the messenger of the gods, is said to be the inventor of cubes for gaming. Almost 5000 years ago, there was the lottery Keno in China, which is quite similar to today’s bingo. Keno is said to be the first public lottery as with the earnings of Keno, the Chinese Wall is said to be built. In earlier times, games were often dominated by magic thoughts and creatures. One was, for example, the thinking that by throwing the cubes, one could find out the will of the gods. Especially Greeks and Romans are said to have loved cube games.

Today, toys and games are an important part of our society. Besides typical entertaining and educational games, there is an ever increasing demand for adult games which are dominated by thinking and strategy. As it becomes harder and harder to create a blockbuster toy or game, toys and games manufacturers are always looking for innovations, future trends and are very much reacting to consumers’ demands. In Germany, more than 6000 games are introduced in the market each year. Specialised trade shows offer a platform to present stuffed animal toys, electronic toys and educational toys.

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